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Create like an Icelander.

What a month! Thanks so much for all the messages about the new book. For everyone who asked: yes, it will be available physically. I’m working on it now. Here are a few of the things I thought were worth sharing in the meantime. 1. Dan Oshinsky of Inbox

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Everything is an essay.

I get this question a lot. From Tim Stoddart’s personal newsletter: "I love newsletters. They are great businesses, I enjoy writing them, and they are lucrative. However, I’m still unsure about the format. I have two options… Do you prefer the lighthearted and more entertaining style of

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Easier books and handsome home screens

I think there’s still a place for books in 2023. I consider them the place for the “why.” Courses and posts cover the “how.” I’ve been privately updating my 2022 post 35 Lessons from 35 Years of Newsletter Publishing with new lessons, revisions, and research. It’s a

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Opens Wins

RSS is still the way. I’ve written about the utility and idealism of RSS in the past, but I think enough time has passed for us to reflect on whether the anti-RSS decade we’ve just been through worked for anyone. Were consumers better off? Were publishers better off?

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Don’t mess with librarians.

This weekend, I helped my wife in her booth at the American Library Association Conference (my wife helps libraries with fundraising). I’ve been to the ALA conference a few times in the past decade, but this time felt different. The conference is usually overshadowed by authors, big publishers, and

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Publish or perish? Document or die.

I don’t believe in goals. I believe in process. I believe in process because I used to believe in goals. What I’m about to reveal to you is far more boring than goal setting, but far more effective. Goals tend to get further away the closer you get

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Why would you write a book in 2023?

It doesn’t make much sense to write a book in 2023 — especially a nonfiction book. In fact, your readers would likely pay 10X as much to get the same information in a video-based course. But, for many reasons, some of us still prefer creating books over any other medium.

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Do Personal Brands Matter?

Many of you have asked me about the differences between personal and business newsletters, websites, and branding. There must be something in the air, because I’ve seen a lot of content spring up around the subject lately, including from Gary Vee, Seth Godin (in multiple new interviews), and Copyblogger.

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The Books of No Excuses

I buy books to dissect their strategies as much as to read. A sub-genre of these purchases is the “no excuses” book — a book that exists to show you why you have no excuses not to publish your next book. Kevin Kelley’s new book, Excellent Advice for Living, is

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Your 3-Step Book

What if you could create a table of contents for everything you’ve posted online? How many chapters would you be proud of? I’ve done it. It’s not difficult. It’s not even as time consuming as you might think. The secret is constraints. Don’t worry about