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Be everywhere. But be your best here.

The biggest trend in branding this year appears to be one of the oldest trends — signature models. From shoes to guitars, old-school brands are flooding the market with products stamped with a creator’s personal brand. A “brand” is just a “reputation.” The bigger you get as a company, the

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Ghosting to Improve Relationships

This post is my first on my new host, Ghost. They were kind enough to port my 15+ years worth of blog posts and newsletters over to kick the tires. My former host, Squarespace, was built up by word-of-mouth during the second golden age of blogging, and evangelized by bloggers

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Practical Ways to Post Something Every Day

I create the equivalent of at least 1 book worth of writing per week. Most of my work ends up in newsletters, websites, and marketing campaigns for companies you know very well. You won’t see my name, but you’re probably reading my stuff all the time. On good

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Experiments Check-In 2

I have a few updates since my last 2021 experiments update [https://www.cjchilvers.com/experiments-check-in/]. I do these mostly for myself, but I figure they may help others on similar journeys. The Good * Readership and follows are still going up across all platforms, but especially the newsletter [https://www.

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A Good Philosophy for Personal Publishing

From Om Malik [https://om.co/2021/05/31/some-changes-2/]: > “I have often lamented that the ‘why’ of blogging got overtaken by the ‘what’ and the ‘how,’ with the tools and format becoming the primary focus. Ironically I made the same mistake with my newsletter. I don’t work for

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Ghost Resurrects, Haunts Substack

Ghost has doubled its revenue this year, by focusing on reader/creator experience. From founder John O'Nolan [https://www.indiehackers.com/post/whats-new-nonprofit-blogging-platform-ghost-hits-3-3m-arr-48787565ad] : > “Nobody needs to know what Ghost is. I want people to know the creators that we power, instead.” This is what platforms like Substack don’t understand.

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My Personal Publishing Principles for 2021

It’s a semi-annual tradition around here to summarize all the knowledge I gather, and link to, in simple, general statements that can be applied across all the topics covered. This year is a little different. I’ve started giving these summaries their own pages to be continually updated. I

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Experiments Check In

A few of you wrote to me to ask about how my year of experiments is going. To refresh everyone, for 2021, I changed personal websites, started blogging daily again, changed book publishing models, moved to a new newsletter host, and tried to fix an old guitar with my son

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Get Your Ass Kicked

From Brené Brown [https://www.goodreads.com/quotes/9855106-if-you-are-not-in-the-arena-getting-your-ass] via Weekly Thing [https://weekly.thingelstad.com/]: > “If you are not in the arena getting your ass kicked on occasion, I am not interested in or open to your feedback. There are a million cheap seats in the world today filled

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Practice Avoids Perfect

I love this from Tim Stoddart [https://www.timothygrant.co/]: > “Hate to break it to you, but the people who read my morning blog read my worst work. Which is actually the point. This is my warm up. This is my set of jumping jacks before I do burpees. This